It can be seen that the world connects through the internet, and social media networks are present in the lives of millions of people around the world. Social media marketing is becoming one of the most important aspects of digital marketing which provides incredible benefits to your business by reaching millions of customers worldwide. As the business world keeps on innovating and changing its system, business owners should also adapt to specific changes by expanding its scope when it comes to creating more brand visibility and awareness.
What Is Social Media?
Social media are interactive and computer-based technologies that facilitate the creation or sharing of information, ideas, interests across different fields and other forms of expression via virtual communities and networks. Social media helps you to connect with the customers, increase your brand awareness, and boost your leads and sales.
There are different types of platforms wherein you can use based on purpose and function. Most businesses are using these platforms to introduce their company or product. And actually, it’s an excellent way to encourage viewers to be your next potential customer. Let’s take a closer look at five of the biggest social media platforms today, namely: Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Let’s find out how they help your business grow and connect across the globe.
Facebook & LinkedIn
Social media platforms like Facebook and LinkedIn fall into the category of social networking. It uses websites and applications to communicate informally with others, find people, and share similar interests. It also allows users or businesses to connect through groups, networks, and location directly. Most companies and businesses have pages on Facebook or a LinkedIn account because it is easier for your customers to connect with you.
It improves customer retention and customer loyalty. Another thing, it is not limited to introduce your product; it can also be used for promotional campaigns. One way to manage your Facebook posts is to use creator studio. It allows you to manage posts, insights and messages from all of your Facebook Pages in one place.
Another popular social media platform is twitter. It falls into microblogging. When we say micro, it has short entries for every post or updates about your brand or business. Twitter allows every user to subscribe to other users’ content, send direct messages, and reply publicly.
It’s a great way also to create and share hashtags to share content about related subjects. Plus, it is an excellent way to engage and interact with customers on a personal level. If Facebook has a creator studio, for twitter and LinkedIn, you can use Tweetdeck. It also allows for the organization of tweets through customizable columns, multiple accounts toggling, scheduling, and automatically refreshing feeds.
Instagram & Pinterest
One of the reasons how a business can attract customers is through the use of images. Instagram and Pinterest is a great tool for you to showcase everything about your business. These platforms enable the user to share photos with others either publicly or privately. It also creates traffic for your business. How? By sharing your contents on social media like Pinterest, you are encouraging users to navigate and visit your website. Therefore, the more quality content you put your account, the more inbound traffic you will generate for your business website.
Highlight With One Click!
Nowadays, having a social media presence allows your business to thrive. Facebook, Instagram, Pinterest, Twitter, LinkedIn and other social media platforms help your business to grow and build brand awareness. With the advanced technology we have now, almost everyone is using these platforms. Why not engage and boost your business?
Social media platforms provide an opportunity to legitimize your business. Additionally, it allows you to exhibit your expertise in a variety of ways along with the ability to write company bios, share relevant posts and produce quality content that can creatively highlight your company.
What you need to do is take the first step and create a profile. Nothing is impossible when you start using social media. If you don’t know how to start, we can help you! Digital way Marketing consists of digital marketing experts with extensive experience on content production, account management and analysis.