What are SEO Keywords?

SEO keywords are words and phrases that searchers enter into search engines, it is also called “search queries. Keywords are clues; they are used in website to draw qualified, organic search traffic. So, it is very important that you should optimize the right keywords to ensure that your searchers are more likely to enter the sales process and convert to customers. Therefore, keyword optimization is an essential part of any successful marketing strategy.


Yes! If your business offers services or products where users search queries to find information, then you should prioritize SEO.          

Here are the benefits and importance of SEO KEYWORDS

  • Attract relevant traffic to your website: To attract searchers to your site you must optimize the right keywords they are searching
  • Enhances brand visibility: The more keywords your website ranks for, possibility is your brand is visible to your potential customers.
  • Analyze the traffic potential: Analyzing the popularity of keywords helps you the size of a potential online market.
  • Write valuable content: Incorporate optimized keywords into your website, in order to connect directly with the potential customers and attend to their needs.
  • Understand user activities: by analyzing the words that your customers use, you get an idea of their needs and how to service those needs
  • The keywords for website optimization are essential elements and the most active ranking factors for SEO
  • Credibility: Websites that show higher in the search results are viewed as credible.
  • Attract considerable organic traffic for your blog
  • Be competitive: If your business has products/services that can be searched online, then most likely your competitors are already doing SEO. If you really aim to grow your business and be where users are searching, then you should invest in SEO services to compete the tight completion..
  • Cost Effective

Social media becomes one of the most significant aspects of digital marketing. It gives great benefits that help reach millions of customers. No wonder many businesses devote so much attention to social media because it is vital for a successful marketing strategy. Here are some reasons why social media is important for your business.

Increase brand awareness

If you are looking for a stress-free and profitable digital marketing platform that can help increase your business visibility then social media is the answer. To start, you need to create your business social media profiles and connect. By spending a few hours a week in applying your social media strategy can increase your brand visibility and with regular use it will produce a wide audience for your business.


Signing up or creating an account for all social media platforms are for free. No wonder it was considered as the cost-effective in driving your advertising strategy. But you could also opt to paid advertising if it is needed; start small to know the outcomes. As business owner it is important to be cost-effective to divert your resources for other marketing payments.

Connect with your customers

Social media is a great channel to engage and interact with your customers. There are many successful businesses have grown to know their audiences very well. The more you reached out with your customers the more chances of conversion. It is essential to communicate and engage with customers. It is one way to get their attention that will lead to brand awareness without any hassle.

Improved SEO rankings

Social media presence plays a vital factor in calculating rankings. Active social accounts that are connected with your directory listings and website can improve SEO. Also, optimizing your website and sharing high-quality blogs can also boost your business visibility.

Concluding words

It is undeniable that social media marketing provides incredible benefits for both start ups and established businesses. With good social marketing strategy it will lead to better SEO, increased traffic, increased brand visibility, and customer satisfaction/

Most business owners are still new to digital marketing, which lead them to misunderstand that SEO and social media are separate entities. But, actually, Social media marketing and SEO are two closely linked strategies.  They are both organic, inbound approaches that put emphasis on creating an engaging identity that certainly draws visitors to your website.

  1. Social Media Allows for Content Promotion

A content promotion on social media can is one way to aid your search engine ranking. With the quality SEO-based content you have, social media will help you promote it on numerous channels. Make sure that your content is good so people will stay to read it. With that you will be able to achieve the goal of turning best organic content to social media content, to boost engagement and drive traffic to your site.

  1. Social Media Boost Engagement

Social media boost your site’s SEO engagement through increased engagement. Let’s say someone finds your content useful and shares it on a social platform that is engagement! Engagement plays a very important role since it does not only improve your online identity but it also makes connections and generates leads for your business.

  1. Social Sharing

Social media is very useful for SEO since it boosts more external sites to link to your content, but ensure that you have a high-quality authoritative content to attract influencers to link it to their websites or blogs.

  1. Increase Brand awareness

Social media contributes to SEO is through increasing brand awareness. Increasing your identity on social media, high-quality content and increased engagement it will lead to increase your online brand presence. With a good online presence will also lead to more branded searches on Google.

5.) Growing your social media followers

Growing your number of followers is indeed a slow process, but nonetheless very effective as long as you are consistent. Ensure that your brand is unique and consistent that uses the same voice to update your followers. Post helpful tips, useful articles and participate in group discussions. This way it will help you attract potential followers.